SEO and Digital Marketing Consulting Services

I can provide a range of SEO and digital marketing consulting services. These will mostly be through Wavemaker a WPP Media Brand where I lead the SEO Consulting teams on a day-to-day basis.

Comprehensive SEO Consulting: Strategy & Activation

Are you struggling to achieve sustainable organic growth or navigate the complexities of Google's algorithm updates? My SEO consulting services provide a holistic approach, covering every aspect of your search engine optimisation strategy from conception to activation. I work with UK businesses and larger enterprises to develop and implement bespoke strategies that drive tangible performance improvements.

My expertise encompasses:

Technical SEO Audits: Identifying and resolving critical issues that hinder crawlability, indexability, and site performance.
On-Page SEO Optimisation: Enhancing content and structure for maximum relevance and user experience.
Off-Page SEO & Link Building Strategies: Building authority and trust through strategic outreach and digital PR.
Content Strategy Development: Creating engaging, entity-rich content that resonates with your target audience and ranks highly.
Local SEO Optimisation: For businesses targeting specific UK geographic markets, ensuring local visibility and customer acquisition.

I translate complex SEO principles into clear, actionable roadmaps, ensuring your team is equipped to execute and achieve long-term success. Let's build an SEO strategy that delivers sustainable, profitable organic traffic.

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Digital Transformation & Agency Growth in the AI Search Era

The advent of AI in search is reshaping the digital landscape, presenting both unprecedented challenges and opportunities. I specialise in guiding brands through digital transformation within this AI search era, helping them adapt their strategies to remain competitive and future-proof. Furthermore, I consult with smaller digital marketing agencies looking to grow, scale, and thrive amidst these rapid technological shifts.

For brands, I provide strategic counsel on:

Integrating AI-driven insights into your SEO and content strategies.
Adapting to multi-modal search environments and new user behaviours.
Leveraging generative AI responsibly for content creation and optimisation.

For agencies, my focus is on:

Developing robust growth strategies to scale operations and attract larger clients.
Building high-performing teams capable of delivering cutting-edge AI-era SEO services.
Enhancing service offerings to meet the evolving demands of the market.

My insights, informed by my role on the WPP global SEO exco, position your brand or agency to not just survive, but lead in the new AI-powered search economy.

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International SEO & Global Search Marketing Consulting

For global brands aiming to achieve significant organic growth in international markets, effective International SEO is paramount. I provide expert international SEO and search marketing consulting, helping you navigate the linguistic, cultural, and technical complexities of expanding your digital footprint across borders. My experience with brands like Europcar, Breitling, Sage, Disneyland Paris, and Skyscanner demonstrates a proven track record in delivering global success.

My consulting services include:

Multi-Market SEO Strategy Development: Crafting tailored strategies for diverse geographical regions and search engines.
Localisation & Cultural Nuance: Ensuring content and user experience resonate with local audiences, beyond mere translation.
Technical International SEO: Implementing correct hreflang tags, international site structures, and domain strategies.
Global Keyword Research: Identifying high-value search terms specific to each target market.
Performance Monitoring & Optimisation: Tracking global visibility and adapting strategies for continuous improvement.

I help you unlock the full potential of your global search marketing efforts, ensuring your brand achieves consistent visibility and relevance in every market worldwide.

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